Abstract. This research is motivated by the existence of social media which has now
become a culture of public consumption to meet their daily needs. This study aims to
the effectiveness of the use of social media as personal-social guidance and its effect on
the inculcation of religious values in society. The research approach uses quantitative
research with a survey method via mobile. The research was conducted in August -
September 2022 with locations in Gunungkidul City. The research sample of 100
respondents was taken through Multistage Random Sampling. Collecting data using
surveys via mobile, questionnaires, and interviews. Data analysis using a survey
application (alvara-analytic). The results of the study found that (1) people are
digitally literate and actively use social media as their daily needs; (2) effective
social media can be used as a medium or a way to guide self (personal) and other
people (social) in the community in instilling religious values. The results of this
study contribute as enrichment material regarding the cultivation of social mediabased religious values.
Keywords: Social Media, Religious Values, Personal-Social Guidance